The Golden Rule for Client Retention
Client satisfaction and loyalty are critical to a financial advisor’s success. Studies indicate that it costs seven times as much to find a new client than to retain an existing one. Twelve to 18 meaningful contacts per client per year is necessary to keep you, the advisor, top of mind.
Meaningful contacts can include client reviews, client events, holiday and birthday cards, newsletters with your contact information — any personalized contact that is properly targeted for your client.