Client Retention Is Like Farming
For a financial advisor, clients are a very important asset and should never be taken for granted. Similarly, for a farmer, the current seasonal crop is a very important asset. A farmer goes through three stages each growing season:
- Planting (2 to 3 weeks)
- Nurturing (3 to 4 months)
- Harvesting (2 to 3 weeks)
If the planted crops are not nurtured through irrigation, fed through crop rotation and fertilizer, sometimes assisted through pesticides, there will be minimal or no harvest. If clients are going to be retained they also need to be nurtured. Beyond your personal meetings and phone calls, additional marketing can enhance the relationship through client seminars, newsletters, email campaigns, and relevant content on your website and social media channels.