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The Highest ROI of Any Marketing Channel

Email marketing isn't dead.

January 24, 2017

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The Highest ROI of Any Marketing Channel

When discussing digital marketing in today’s environment, some of the first things that come to mind are websites, social media, and mobile applications. But where does email marketing fit in the digital marketing landscape?

Email marketing has the highest return on investment (ROI) of any marketing channel — a phenomenal $43 for every $1 invested, according to the Direct Marketing Association. With the ability to reach a large audience with a targeted, cost-efficient message, email marketing is a winner.

So the next time someone tells you that email marketing is not popular in today’s landscape, ask them to think again.