Why Advisors Are Targeting the Women’s Market
Women control $20 trillion in U.S. wealth. These women are breadwinners, single and wealthy, widows, highly compensated senior management, and professionals. If you are interested in dedicating time to this segment of the market, you need to be aware of their top priorities, according to a partnered study by InvestmentNews and Kiplinger:
- Retiring with financial security and peace of mind
- Running out of money in retirement
The most likely place they will go for information is an advisor’s website. Does your content resonate with your target market? It should!