Capturing Money in Motion
Among the baby boomer generation there are two types of money in motion: prospects and clients, and accumulators or those taking distributions. Smart money is flowing in many directions as individuals are making very bold decisions about how and where to position their assets. Financial advisors must remain top-of-mind if they are going to benefit from this record-setting repositioning of industry assets.
Do you have a marketing process in place that provides meaningful contact with your prospects and clients at least 12 to 18 times per year? This will help you capture the flow of assets. If not, you may be letting the competition in through the back door.