Why Do Clients Give Referrals?
You may be surprised to learn that most clients don’t respond favorably when a professional such as a financial advisor asks for referrals. More frequently, referrals occur when a client who is completely satisfied with their financial advisor has a conversation with a friend or colleague who has similar needs and objectives.
If you are top of mind, your name will be mentioned along with encouragement to contact you. The key is to always strive to meet or exceed client expectations and have meaningful contact at least 12 to 18 times per year through personal visits, phone calls, client seminars, newsletters, and email campaigns.