Marketing Success: Target, Segment, and Specialize
If your target market definition is simply “baby boomers,” then think again…. Today there are 76.4 million baby boomers in the United States. With target marketing, you apply filtering to help you become more productive. Then segment your market according to your definition of a qualified prospect. Select demographic criteria such as age range, annual household income, net investable assets, homeownership, marital status, etc., to narrow your focus.
There remains significant demand for financial guidance in certain professional fields, including business owners, professional services, highly compensated executives, attorneys, architects, and engineers. The tighter the target circle, the more efficient and productive the process.