Is Your Target Market a Bulls-Eye?
Most people would never start a journey without a destination. Likewise, most people would never buy an expensive item like a residence or an automobile without first learning about the value of its features and knowing the price.
The vast majority of successful financial advisors will agree that the most consequential business decision they have made is defining their target market and having the discipline to stick to it. Their business plan, products, and services address their specific target market. The end result is more efficiency, productivity, and reward.