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Five Components for Your 2018 Marketing Plan

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December 6, 2017

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Five Components for Your 2018 Marketing Plan

Here are some important considerations as you review your marketing plan for the new year:

  1. Make a thoughtful inventory of your strengths, weaknesses, opportunities, and threats to your business and plan accordingly.
  2. Dare to dream. Reflect on the past year’s wins and losses and consider the things you can do differently in the coming year.
  3. Create a mission statement that will make you stretch but is tangible enough to achieve day by day.
  4. Define a target market. Doing so will help simplify your life and make you less busy and more productive.
  5. Identify and implement key business multipliers such as hiring the right staff and working with a reliable third-party marketing company that can assist you with tools that help you grow and retain your business.