Add A Little Risk to Your Marketing Plan
When was the last time you tried something new with your marketing plan? For most advisors, it’s been a while. For instance, did you know the Number 1 way to grow your business with qualified prospects is through seminars that follow the prescriptive steps of success? Are you aware that you need meaningful contact and engagement with your clients and/or prospects at least 12 to 18 times per year to maintain a sense of loyalty? And that most of the contact can be automated through technology?
Believe it or not, 90% of high-net-worth individuals actively use social media as an education tool. Can you be found online? When referred to a product or service, 92% of adults in the U.S. will first go to the business website before making direct contact.
This list could go on and on. It’s up to you to decide what happens next. Try a little risk to learn about the reward.