Three Reasons Why Advisors Should Be Active on LinkedIn
As a financial advisor, you may have run into the issue of not being allowed to use social media to promote your practice. However, times are changing, and more firms are allowing their advisors to be active on social media. If you are fortunate to be able to use social media, then LinkedIn is a must for your marketing efforts. Here are three benefits of using LinkedIn for your practice:
1. You can make your profile client facing.
In your summary section, you are allowed to write down exactly what you do and how long you have been doing it. Use this as an opportunity to simplify things and talk in a way that potential clients and prospects can relate to you. This will make you seem more personable while allowing you to use a direct approach.
2. LinkedIn can be used as a lead-generation tool.
Many high-net-worth professionals use LinkedIn regularly for networking. If you are searching for a specific niche of professionals in your area, LinkedIn has tools that allow you to segment your search and populate the prospects you are looking for. In addition, the platform has made it much easier to connect with people you meet after attending networking events.
3. It provides another source for you to be found online.
When people look for your services online, they will likely be using search engines to look for your website. If you are active on LinkedIn, then your profile will appear in search engine results, which will give you visibility and perhaps lead to a connection.
LinkedIn is a free resource that provides many benefits for your business and networking opportunities. If allowed, take advantage of this platform for your practice.