Market Disruption=More Communication
Your clients and prospects have all heard the warnings and resulting hysteria of an announced “recession,” “bear market,” “dot com bubble,” “housing bubble,” “stock market crash,” and “market correction.” Market turbulence and repositioning of industry assets are a fact-of-life. However, you can help maintain a level of rational calm by having meaningful communication with your clients and prospects.
Since the investment marketplace began, there have been ups and downs, highs and lows, yet the overall trend seems to always move upward. Having meaningful communication with your clients and prospects on a regular basis — 12 to 18 times per year — through personal visits, phone calls, personal emails, newsletters, email marketing, client events, and seminars is a great way to help those you work with to remain cool and prosper.