Your Clients Are on Mobile. Are You?
Marketing in today’s world can be a challenging task for your business. With so many channels that you need to include in your marketing strategy, you may be asking yourself where to start or what is the most popular among consumers.
The average amount of time a person spends on mobile is 3 hours and 15 minutes per day, an upward trend for the last four years. Compare that to only 2 hours and 10 minutes spent using a desktop or laptop computer, usage that continues to decline.¹
If you’re not including mobile as part of your marketing strategy, then you are missing out on a huge opportunity. There are several ways you can implement a mobile marketing strategy.
Mobile Email Marketing
Research has found that 54% of email is now opened on a mobile device, so make sure your email is responsive so it looks great on any size screen.²
Another feature you should include in your strategy is a mobile-responsive website. A recent study found that 57% of website users won’t recommend a business with a poorly designed mobile site.³
You may be missing out on potential referrals without a mobile-responsive website. Check with your website provider to make sure your site is mobile friendly, and if it isn’t, update to a new design. If your current provider doesn’t offer that, consider finding a new provider.
Including a mobile app is another great feature in your mobile marketing strategy. Studies show that 60% of digital media time is spent using mobile apps.4
A mobile app gives you the best opportunity to reach your clients and prospects on the devices they use most. Look for an app that makes it easy for you to communicate and share educational information with your contacts.
Mobile marketing is taking over, so make sure you capitalize on all the opportunities that are available to you.
Broadridge Advisor Solutions marketing consultants are available to help you with your mobile marketing strategy. Call 800-550-6831 to speak with someone today.
4. ComScore, 2017 U.S. Cross-Platform Future in Focus