What Has My Website Done for Me Lately?
I have spoken to more than one advisor who has stated, “I’m going to cancel my website because I haven’t made a single sale from it!” First of all, a website is not a prospecting tool where you go online in the morning and wait for a line of prospects to form in the afternoon. From a marketing perspective, a website is a vital part of the referral chain of events.
For instance, when one of your satisfied clients is visiting with a friend or colleague and talking about wealth management or retirement planning, your name will come up in the conversation. As a result, that friend or colleague of your client may want to meet with you. However, 92% of the time, the person referred will first go to the Internet to learn more about who you are and what you do. If you are not e-visible with a current, compelling, and credible website, you may be invisible to many individuals. You need a website that will meet visitor expectations, so plan and execute accordingly.