Marketing and Compliance: The Dream Team
As we enter into the New Year, I want to give a shout out to the compliance teams around the country. It has always been my experience that compliance officers want the sales organization to succeed. These are reasonable and rational individuals with a job to do and standards to keep. Ironically, these are the same individuals who ultimately have your back when a client turns threatening and menacing and chooses to hire a plaintiff attorney to sue you. If you have been abiding by all compliance standards and expectations, there is no one you would rather have on your side than a compliance officer.
As the premier marketing partner in the financial services industry, we talk daily with compliance professionals from around the country. Without exception, they are consummate professionals who are highly motivated to help their firms succeed. Feel free to reach out and call your compliance department and thank them for the past, present, and especially the future.