Marketing Discipline: Control What You Can
Sitting at your desk all day waiting for the phone to ring is not a marketing plan… or is it. If this is your approach to marketing, your days may be numbered as an advisor. Marketing is a component of the business plan that requires both thought and effort to be successful. You — the financial advisor — are the one ultimately responsible for the marketing success of your business.
You need to decide who your target market is, how many meaningful contacts you will make on an annual basis to grow and retain business, what the messaging and brand will be, and what tools you will use to make it happen. If marketing is not your strong suit, a number of third-party marketing partners like Broadridge Advisor Solutions are ready to assist. This can potentially save you a lot of time and also help maximize your efficiency and results. It’s worth a little due diligence to consider the resources available.